Experience

 

Nov 2015 - Present

 
 
 

MEPLINKS – UAE, QATAR

marketing manager

Designed and implemented the go-to-market strategy for MEPLinks, an online trading platform and social network for engineering and contracting firms.

Assisted in the pricing policy of the various subscription packages based on independent research.

Executed business development activities and introduced the product to prospective client companies.

Liaised with IT firm in charge of designing the service; provided design and content inputs, and carried out Quality Control and Assurance to ensure compliance. 

 

 

Aug 2015 - Oct 2015

 
 

KPMg advisory - Doha, qatar

summer associate - management consulting

Conducted information interviews for data gathering purposes and understanding of key issues.

Analyzed business processes and recommended improvements to increase efficiencies for client organizations.

Assisted in creating Marketing and IT Policies & Procedures during engagement.

Collaborated in developing technical and commercial proposals for a Shared Services Management engagement bid. Designed a 5-phased approach to achieve Target Operating Model (TOM) 

 

 

Sep 2012 - July 2014

 
 
 

score consultancy - dubai, uae

business development manager

Executed initial sales pitch for Integrated Business Excellence Models. Worked closely with consultants to analyze client requirements to develop winning technical proposals.

Redesigned official website with a strong focus on content marketing & user experience. Launched and maintained online marketing and advertisement initiatives such as Google AdWords Campaign for the organization.

Increased leads by 300% and job orders by 25% in 2012.

Tracked all business development activities, analyzed quarterly progress and suggested new strategies based on reviews. 

 

Jan 2011 - July 2012

 

johnson controls inc. (nyse: JCI) - Abu dhabi, uae

systems design engineer

Led a team of engineers and technicians to successfully complete testing & commissioning of Building Management Systems (BMS) of Etihad Towers project (Total project value: 700M USD).

Conducted inspections of plant rooms and received consultant approval, ahead of schedule.

Prepared Operations & Maintenance (O&M) Manual for the project; provided training to client’s staff and carried out the final handover of project. 

 
 

Academia

 

PROJECTS (ACADEMICALLY SPONSORED)

  • 2015 Desigual, Spain: Operations Strategy - Reducing OPEX and optimizing operations strategy. Identified saturated, linear & exponential growth markets and designed SKU distribution accordingly. Projected reduction of OPEX by €700,000.
  • 2014 HolaLuz, Spain: Expansionary marketing strategy - Proposed JV and partnerships with other companies in complementary sectors and other marketing initiatives. Realistic projection of 3x growth of company in terms of users.
  • 2010 Bentler Automotive, UK: Operations Strategy - Built a robust excel model and mapped the value stream for Benteler Automotive, UK. Suggested improvement in assembly line and reduced various bottlenecks. Achieved reduction of costs by 5% and manufacturing time by 12%. 
     

    Sept 2014 - June 2017*

     

    IESE BUSINESS SCHOOL - BARCELONA, SPAIN

    (GLOBAL MBA RANKING 7, FT.COM, 2015)

    DEGREE: MASTERS OF BUSINESS ADMINISTRATION

    Aug 2007 - Mar 2010

     

    ASTON UNIVERSITY - BIRMINGHAM, UNITED KINGDOM

    DEGREE: BACHELORS OF ENGINEERING HONS. (B. ENG MECHANICAL)

    * School approved sabbatical on account of family emergency

     
     

    Community Leadership & Awards

    •2017: Worked as Speech Coach at the TEDx-IESEBarcelona event. Helped with the content, design, and flow of the speech for two speakers at the event. Topics included “Design Innovation in Healthcare” and “Power & Politics in Organizations”.

    •2015: Created an online course on udemy.com that has been bought by 100+ students and received average rating of 4.50/5

    •2013: Taught SAT II Math & Physics to prospective test-takers, average score improvement of 75 points.  

    •2012: Received Appreciation Certificate for organizing sporting events for the Emirates Autism Centre, Abu Dhabi, UAE.

    •2007 – 2010: Received international student scholarship at Aston University on account of prior academic excellence.

    •2007 – 2010: Mentored engineering diploma students at the Frankley City Learning Centre. 

    •2005 – 2007: Volunteered for various functions held by Golden Age Foundation, Dubai (NPO).