Nov 2015 - Dec 2017



marketing manager

•   Designed and implemented the route-to-market strategy for MEPLinks, a tech start-up providing online trading and networking for engineering and contracting firms.

•   Recruited, trained and managed a team of executive and interns to enlisted over 200 companies to the platform from Dubai (Q4 2017). Also represented the company in various trade-shows and exhibitions in the region.

•   Oversaw the creation of all marketing content, collaterals and BTL advertisement to promote the brand and showcase the platform’s functionality. Provided design guidelines and copy (literature) for the same. 

•   Achieved web-platform statistics of over 4,000 sessions, 1,600 users, and 20,000 pageviews within the first quarter of launch. (Analytics Report: https://goo.gl/iaTaA4)

•   Carried out feasibility studies and market research during initial phase of the start-up. Also created financial models to assist in pricing policy and break-even analysis.

•   Liaised with IT team; provided design and content inputs for the platform, along with online marketing insights.



Aug 2015 - Oct 2015


KPMg advisory - Doha, qatar

summer associate - management consulting

•   Conducted information interviews with high-level executives and decision makers for data gathering purposes and understanding of key issues being faced by the client.

•   Analysed business processes and recommended improvements to increase efficiencies for client organisation. Reduced reporting lag by 15% and inter-department response times by an additional 10%.

•   Aided in creating Marketing and IT Policies & Procedures during engagement. Also streamlined reporting hierarchy and refined quality of SLA between various shared departments.

•   Collaborated in developing technical and commercial proposals for a Shared Services Management engagement bid. Designed a 5-phased approach to achieve Target Operating Model (TOM). 



Sep 2012 - July 2014


score consultancy - dubai, uae

business development manager

•   Executed initial sales pitch for Integrated Business Excellence Models, Balanced Scorecard and other Quality Management Frameworks. Worked closely with consultants to analyse client requirements to develop winning technical proposals.

•   Redesigned official website with a strong focus on content marketing & user experience. Launched and maintained online marketing and advertisement initiatives such as Google AdWords Campaign for the firm.

•   Increased leads by 300% and job orders by 25%.

•   Tracked all business development activities, analysed quarterly progress and suggested new strategies based on reviews.


Jan 2011 - July 2012


johnson controls inc. (nyse: JCI) - Abu dhabi, uae

systems design engineer

•   Led a team of engineers and technicians to successfully complete testing & commissioning of Building Management Systems (BMS) of Etihad Towers project (Total project value: $700M).

•   Conducted inspections of mechanical equipment and plant rooms. Also designed Lighting Control and Security Systems for various projects; submitted and received approval for CAD drawings and technical submittals for the same.  

•   Prepared Operations & Maintenance (O&M) Manual for projects; provided training to client’s staff and carried out the final handover of the project.

•   Worked in design, installation, testing and commissioning, and handover of BMS and HVAC system for other projects including Cleveland Clinic, Arzanah Medical Complex, Al Rotana Beach Resort, etc.





  • 2015 Desigual, Spain: Operations Strategy - Reducing OPEX and optimizing operations strategy. Identified saturated, linear & exponential growth markets and designed SKU distribution accordingly. Projected reduction of OPEX by €700,000.
  • 2014 HolaLuz, Spain: Expansionary marketing strategy - Proposed JV and partnerships with other companies in complementary sectors and other marketing initiatives. Realistic projection of 3x growth of company in terms of users.
  • 2010 Bentler Automotive, UK: Operations Strategy - Built a robust excel model and mapped the value stream for Benteler Automotive, UK. Suggested improvement in assembly line and reduced various bottlenecks. Achieved reduction of costs by 5% and manufacturing time by 12%. 

    Sept 2014 - June 2017*





    Aug 2007 - Mar 2010




    * School approved sabbatical on account of family emergency


    Community Leadership & Awards

    2017: Worked as Speech Coach at the TEDx-IESEBarcelona event. Helped with the content, design, and flow of the speech for two speakers at the event. Topics included “Design Innovation in Healthcare” and “Power & Politics in Organizations”.

    2015: Created an online course on udemy.com that has been bought by 100+ students and received average rating of 4.50/5

    2013: Taught SAT II Math & Physics to prospective test-takers, average score improvement of 75 points.  

    2012: Received Appreciation Certificate for organizing sporting events for the Emirates Autism Centre, Abu Dhabi, UAE.

    2007 – 2010: Received international student scholarship at Aston University on account of prior academic excellence.

    2007 – 2010: Mentored engineering diploma students at the Frankley City Learning Centre. 

    2005 – 2007: Volunteered for various functions held by Golden Age Foundation, Dubai (NPO).